Testimonials

As an author, I’ve sold at a lot of conventions and events, but I’ve never seen an author as skilled at selling books in-person as Lance Conrad. The way he engages people and invites them is unique and effective. I know I’m not the only author that has learned a thing or three from Lance. If you want to sell more books and have a bigger impact on your audience, Lance Conrad has the system that will help you achieve that. Listen, learn, and become a best-selling author! 

– Steven Heumann, Amazon Best-Selling Author

I met Lance Conrad at FanX Salt Lake City in 2021, my second year attending that con. I was selling books across the aisle from him, and I got a front row seat to witness his amazing sales system.

In my first year at FanX (2019), I had sold 70 books total with zero on the first day. By 2021, I’d been to a few other cons, honed my presentation (both visual and verbal), and increased my sales from event to event. Fair to say that by 2021, I felt I was doing pretty well.

Then I watched Lance Conrad at work.

I was riveted. That Thursday I sold 14 books. Year-to-year, that’s a great improvement. Zero to fourteen. Huzzah, right?

But this guy across the aisle sold book after book after book. When he wanted a sale, it seemed like he just called out to one of the passing attendees and got a sale. It was like magic. So after the event, I approached him and asked if he would mind telling me just how many books he’d sold.

“Sixty six,” he said.

At which point I said, “Dude! I thought I was good at this, but… wow! I didn’t manage even a quarter of that. What’s your secret?”

And he told me.

Sometimes life gives you opportunities to learn, and you can either let them float by, or you can pay attention. When I saw the successful system Lance had created for himself, I wanted to know more.

That night, I went home (I was staying with a friend in SLC) and used Lance’s advice to rework my pitch. I spent more than an hour crafting it and practicing it. I went back the next day to put it to work.

That second day at FanX 2021 I sold seventy seven books. Seventy seven! And on the final day, eighty.

It’s been more than a year since that day, and I have sold at more than a dozen cons in that span. I have crafted and re-crafted my pitch, but what I learned from Lance at FanX 2021 remains at the core of my selling approach.

If you get a chance to learn from him, do it.

-Todd Fahnestock – Award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library’s Books for the Teen Age Award